Tagged : The Aaronson Group

In today's market, consumers from all income levels carry a heightened expectation for what brands, products, and services should deliver. This mindset also applies to home buying. If affluent buyers do not feel they are offered something that truly moves them, they will often pass and save their money until something does.

55% of prospective home buyers who were actively searching for a property to purchase earlier in the year say their house hunts were unfruitful for three months or longer. These are the top reasons for their failed home searches.

Take a look into the ways consumers of all generations value smart technology features in both their current and future homes.

Based on what tech-immersed consumers had to say, there seems to be a growing correlation between tech-immersion and the desire for closer community ties.

From stability and home equity to the freedom of painting your front door any color, owning a home has many benefits. Check out the top reasons why Californians want to own a home.

Very few home inspections ever come back completely clear. Here are the most common problems uncovered in home inspections.

Consumers underestimate the impact of credit scores, and a significant number don't even know that credit scores are used by non-creditors. Take a look into when lenders must inform of credit use and learn of a few companies that check scores.

Although most California real estate is considered unaffordable, about two thirds of Californians would not consider moving out of the state in order to achieve homeownership.

Home burglars typically look for easy targets that they can rob fast. Protect yourself and prevent break-ins by following this information shared by career burglars.

Every industry has their own code of language, but that doesn't mean you should be left out. Here a few words we realtors like to throw around when a home is purchased.