Most house hunters tend to be more concerned with saving green than with being green. While environmental concerns influence home buying decisions to an extent, most prospective buyers care more about features that will impact their bottom line.
In today's market, consumers from all income levels carry a heightened expectation for what brands, products, and services should deliver. This mindset also applies to home buying. If affluent buyers do not feel they are offered something that truly moves them, they will often pass and save their money until something does.
55% of prospective home buyers who were actively searching for a property to purchase earlier in the year say their house hunts were unfruitful for three months or longer. These are the top reasons for their failed home searches.
Consumers underestimate the impact of credit scores, and a significant number don't even know that credit scores are used by non-creditors. Take a look into when lenders must inform of credit use and learn of a few companies that check scores.