Selling in Dana Point: Elevating Your Property for the Modern Coastal Buyer
Posted by The Aaronson Group on
Selling in Dana Point in one paragraph: The 2026 Dana Point buyer expects a turnkey property: professionally staged, with current finishes, completed disclosures (NHD, TDS, SPQ, AB-38 defensible space), and a credible pricing strategy backed by recent comps. Median list-to-sale ratio runs 95-98% on accurately priced homes; aspirational pricing routinely cuts the closing price by 5-12% over a 90-180 day market. Pre-listing inspection, professional photography, drone and twilight imagery, and a coordinated digital launch (MLS, Zillow, syndication, plus social) typically yield the strongest first 14 days, which is the highest-leverage window of any luxury listing. Last updated: May 2026.
Selling in Dana Point: Elevating…
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