The Top 2 Things Home Owners Need to Know Before Selling

Thinking About Selling? Start With the Right Strategy 

If you’re considering selling your home this year, there’s one truth worth keeping front and center: the sellers who succeed in today’s market aren’t the ones sitting on the sidelines or hoping conditions magically shift. They’re the ones who adjust early, price strategically, and understand how today’s market actually works. 

We’ve seen a number of homeowners list their properties recently, only to take them back off the market without a sale. That outcome isn’t a sign that the market is broken — it’s usually a sign that expectations didn’t align with reality. 

According to Realtor.com, 57% more homes were pulled off the market this year compared to last…

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SOLD! Representing the Buyer-Contemporary Coastal Masterpiece at The Strands at Headlands

31 Shoreline Drive | Dana Point

5BR | 6.5 BA | 6080 SQFT | $15.250M

Exquisitely positioned on The Strands at Headlands most prominent oceanfront bluff sits the contemporary coastal masterpiece 31 Shoreline Dr., encompassing mesmerizing coastal views , Catalina and sunsets from the light and bright interiors, well appointed outdoor entertaining areas ,pool/spa, roof deck capturing breathtaking 180 degree views from the coastal hills to the farthest reaches of the ocean, city lights & beyond . An interior design generously appointed with its soaring two story atrium spanning the main level will leave you speechless , flowing graciously throughout the 6000 sf + of indoor living space with disappearing glass sliders & outdoor spaces, nothing spared…

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What's Happening at The Aaronson Group

 -Our Current Listings-

183 Monarch Bay Drive-Dana Point | $12,500,000

183monarchbay.com 

2155 Temple Hills Drive- Laguna Beach | $6,995,000

2155templehillsdrive.com

34365 Dana Strand Rd #3-Dana Point | $3,450,000

34365danastrandroad.com

2400 Elden Ave. #12-Costa Mesa | $975,000

2400elden12.com

-For Lease-

33852 Del Obispo St. #49-Dana Point | $2800/mo

33852 Del Obispo St. #49

-Coming Soon-

1585 S. Coast Hwy. #47-Laguna Beach | $3,650,000

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Is the Housing Market Going To Crash? Here’s What Experts Say

Recent headlines have many homeowners and potential buyers worried, with some predicting a looming housing market crash. It's understandable to feel apprehensive when seeing such bold claims. However, a deeper dive into current market data and expert analysis paints a much more reassuring picture. Instead of a collapse, the consensus among economists and real estate professionals points towards continued, albeit moderate, growth. Home prices are widely expected to rise nationally over the next several years. While the pace of appreciation will naturally vary by specific regions and local market conditions, the overarching trend remains fundamentally positive, suggesting a stable and appreciating asset for homeowners. 

So, why isn't…

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New to Market-Coastal Chic Two-Story End Unit Townhome

2400 Elden Avenue #12 | Costa Mesa

2BR | 1.5 BA | 1320 SQFT

Coastal Chic Two-Story End Unit Townhome in Highly Sought-After Eastside Costa Mesa. Welcome to this light-filled, coastal-chic two-story end unit townhome nestled in the desirable Eastside Costa Mesa neighborhood. Featuring a bright, open floor plan, this home has been fully upgraded inside and out, with no detail overlooked. The spacious living room wraps around a contemporary, cozy fireplace and flows seamlessly into the dining area—perfect for everyday living or entertaining. The gourmet kitchen is a showstopper, boasting brand-new cabinetry, granite countertops, an exquisite stone backsplash, and tumbled stone flooring. Additional highlights include laminate wood floors, travertine…

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For Lease-Beach Life Opportunity in Dana Point

for lease-beach life opportunity

 33852 Del Obispo St #49

$2800/month | 6 or 12 mos lease agreement

Beach Life Opportunity! Enjoy resort-style vacation living in this beautiful, fully furnished, single-level main-floor condo with absolutely no steps, ideally located less than one mile from Dana Point Harbor and Doheny Beach in the charming Harbor Creek community. Surrounded by lush pine trees, peaceful meandering streams, and beautifully maintained grounds, this home offers a true coastal retreat with everyday convenience. As you enter, you’ll immediately appreciate the fresh upgrades and inviting open layout, perfect for relaxing or entertaining. The spacious primary suite features double entry doors, a walk-in closet, and a full bathroom,…

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More Buyers Are Planning To Move in 2026. Here’s How To Get Ready

Momentum is quietly building in the housing market. New data from NerdWallet shows more Americans are starting to think about repurchasing a home. Last year, 15% of respondents said they planned to buy a house in the next 12 months. This year, that number rose to 17%. 

That 2% increase might not sound like a big jump, but in a market where buyer demand has been cooling for the past few years, it’s a sign things are starting to shift. More people are feeling ready (or at least closer to ready) to take the leap and buy a home in 2026. 

And if you’re in that camp and buying a home is on your goal sheet this year, this is your nudge to connect with Kevin Aaronson at The Aaronson Group and a trusted lender to start laying the…

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Reasons To Be Optimistic About the 2026 Housing Market

Happy New Year!

If a move is on your radar for 2026, there’s a lot more working in your favor than there has been in a while.  After a stretch where many people felt stuck, 2026 is shaping up to be a year with more balance, more options, and more clarity for people who want to make a move. Not because the market is suddenly “easy,” but because several key conditions are shifting.  

Here’s what the experts are saying you have to look forward to 

Danielle Hale, chief economist at realtor.com: 

“After a challenging period for buyers, sellers, and renters, 2026 should offer a welcome, if modest, step toward a healthier housing market.” 

 The National Association of Realtors (NAR): 

“Top economists have one word to sum up…

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Is Buyer Demand Picking Back Up? What Sellers Should Know

Is Buyer Demand Picking Back Up? What Sellers Should Know

The housing market hasn't felt this energized in a long time – and the numbers backing that up are hard to ignore. Mortgage rates have eased by almost a whole percentage point this year, and that shift is starting to wake buyers up. 

Home loan applications have risen. The activity has picked up. And sellers who step in early could benefit from the momentum long before the competition catches on. 

Let's take a look at what's happening behind the scenes and how you can take advantage of it. 

When Rates Come Down, Buyer Activity Goes Up

In today's market, buyer demand is closely tied to mortgage rates. As rates fall, applications for home loans rise. Rick Sharga,…

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Pelican Crest: The Pinnacle of Prestige in Newport Coast

Pelican Crest: The Pinnacle of Prestige in Newport Coast 

In This Post, You’ll Discover: 

• Why Pelican Crest stands at the very top of Newport Coast’s luxury hierarchy 
• How its architecture, elevation, and ocean views create unrivaled demand 
• The lifestyle and investment advantages exclusive to this world-class enclave 

High above the Pacific, where the coastline unfolds in sweeping panoramas and privacy is paramount, lies Pelican Crest—the most prestigious address in Newport Coast. This community is where luxury reaches its highest expression. Behind guarded gates, a limited collection of grand estates commands uninterrupted ocean views, architectural distinction, and a sense of permanence that few communities can…

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