Patience Won’t Sell Your House - Pricing Will

At The Aaronson Group, we often hear homeowners say they’re waiting for the “right buyer” to come along. While patience is a virtue, in today’s market, it’s not a strategy that sells homes. What moves homes today is smart, strategic pricing.

The truth is, homes are taking longer to sell than they did a year ago. With more inventory on the market, buyers have options—and that means your price needs to capture attention, not test the waters. Many sellers still remember the frenzy of 2021 and 2022 when homes sold above asking within days. But that market has shifted. List prices have leveled off, and buyers today are far more price-sensitive.

If your home is priced even slightly above comparable properties, it’s easy for buyers to pass it by. When they have choices, they’ll simply move on to the next home that offers more value for the price. That’s why sellers who cling to last year’s expectations often find themselves frustrated while well-priced homes around them go under contract.

If you’ve listed your home and it’s not getting much traction, there are a few red flags that may point to an inflated price: limited showings, a lack of offers (or only low offers), critical feedback from buyers, and a listing that’s been sitting longer than others nearby. These are signals from the market that it’s time to re-evaluate your price.

The good news is, you don’t have to make drastic cuts. Sometimes, even a small adjustment can make all the difference and bring the right buyers through your door. Remember, your equity has likely grown significantly in recent years, so even with a modest price change, you’re still positioned to sell from a place of strength.

If your home isn’t selling, the market is sending you a message—and price is the language it speaks. Patience alone won’t close the deal, but the right pricing strategy will. At The Aaronson Group, we help sellers read the market clearly and price their homes for results, not waiting games.

Let’s talk about how to position your home for today’s buyers and get you moving toward your next chapter with confidence.  Contact The Aaronson Group — where expertise, strategy, and coastal living meet.