Where Art Comes Alive: The Pageant of the Masters and the Sawdust Art Festival

The Aaronson Group Luxury Coastal Real Estate - OC
Laguna Beach · Summer 2026

Where Art Comes Alive: The Pageant of the Masters and the Sawdust Art Festival

Every summer, Laguna Canyon becomes the center of the Southern California art world. A quiet stretch of road just above the coast fills with music, handmade work, and one of the most inventive stage productions in the country. Two events anchor the season, and together they capture what makes Laguna Beach unlike anywhere else on the coast.

Living Pictures Under the Stars

Now in its 93rd year, the Pageant of the…

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The Case for Professional Photography and 3D Tours in Luxury Listings

The Aaronson Group Luxury Coastal Real Estate - OC

Luxury Marketing

The Case for Professional Photography and 3D Tours in Luxury Listings

In coastal Orange County, the first showing almost never happens at the front door. It happens on a phone screen in Newport Beach, on a laptop in Palo Alto, on a tablet in Singapore. By the time a qualified buyer schedules a private tour of a Monarch Beach estate or a Laguna Beach ocean-view contemporary, they have already made a decision about whether the home is worth their time. That decision was made entirely on the strength of the imagery.

This is why The Aaronson Group treats visual production as a non-negotiable component of every listing, not a line item to be trimmed. A luxury home…

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No, Summer Is Not a Bad Time to Sell in Coastal OC. Here’s What the Numbers Actually Say

The Aaronson Group Luxury Coastal Real Estate – OC
Seller Strategy — Coastal Orange County

No, Summer Is Not a Bad Time to Sell in Coastal OC. Here’s What the Numbers Actually Say

Is summer a bad time to sell a home in coastal Orange County? No. Summer brings serious, well-qualified buyers to Newport Coast, Dana Point, and Laguna Beach. Homes priced and prepared correctly sell well through the warmer months.

There’s a stubborn myth that spring is the only “real” selling season and that anyone who lists after June has missed the window. If you own a home in coastal Orange County, that idea can cost you. It quietly convinces sellers to wait months for a season that may not serve them any better.

The coastal OC…

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What It Takes to Own on Ocean Boulevard in Corona del Mar

The Aaronson Group Luxury Coastal Real Estate – OC
Buyer Strategy — Corona del Mar

What It Takes to Own on Ocean Boulevard in Corona del Mar

What does it take to own on Ocean Boulevard in Corona del Mar? Ocean Boulevard is Corona del Mar’s bluff-front address, where a finite number of view lots trade well into eight figures. Owning here takes readiness, financing certainty, and a strategy built for scarcity.

Ocean Boulevard is the lane that runs the bluff along the edge of Corona del Mar, elevated above Corona del Mar State Beach with the Pacific, Catalina Island, and the mouth of Newport Harbor unfolding in front of it. It is one of the most recognized oceanfront corridors in Southern California, and one of the…

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How to Price a Coastal OC Luxury Home in a Shifting Market

The Aaronson Group Luxury Coastal Real Estate – OC
Seller Strategy — Coastal Orange County

How to Price a Coastal OC Luxury Home in a Shifting Market

How do you price a coastal OC luxury home in a shifting market? Anchor the price to recent closed comps in the same community, weigh price per square foot against total value, and read current inventory and absorption trends. In a shifting market, accurate pricing beats aspirational pricing every time.

Pricing a luxury home is never a math problem alone. In coastal Orange County, where a single view corridor or a remodeled kitchen can move value by seven figures, the number you choose on day one sets the trajectory of the entire sale. When the market is stable, a…

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Represented by The Aaronson Group-Remodeled Single-Story Living Minutes from Historic Orange Plaza

The Aaronson Group Luxury Coastal Real Estate – OC
Just Listed — Orange, CA

Remodeled Single-Story Living Minutes from Historic Orange Plaza

Looking for a move-in-ready single-story home in Central Orange? 909 N. Cleveland is a remodeled 3-bedroom, 3-bathroom single-level residence on a cul-de-sac, offering 2,270 square feet, a bonus room, and solar, offered at $1,299,000.

Single-story homes rarely come to market in this pocket of Central Orange, and even more rarely with this level of renovation. 909 N. Cleveland pairs a flexible, all-on-one-level floor plan with a fully remodeled kitchen, renovated bathrooms, and a private backyard built for year-round entertaining.

Set on a quiet cul-de-sac just…

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Where to Watch Fourth of July Fireworks in Coastal Orange County (2026)

The Aaronson Group Luxury Coastal Real Estate – OC
Coastal Guide • Orange County

Where to Watch Fourth of July Fireworks in Coastal Orange County (2026)

Where can you watch Fourth of July fireworks along the Orange County coast in 2026? Five coastal cities host waterfront shows on Saturday, July 4, 2026, each starting at 9 p.m.: Huntington Beach, Newport Beach, Laguna Beach, Dana Point, and San Clemente.

There is nothing quite like watching fireworks break over the Pacific. From the wide sands of Huntington Beach to the bluffs above the San Clemente Pier, the Orange County coast delivers some of the most scenic Independence Day shows in Southern California, and most of them are free to watch from the beach.

…

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Just Closed in Ladera Ranch: 48 Walbert Ln, $940,000

The Aaronson Group Luxury Coastal Real Estate – OC
Just Closed — Ladera Ranch

Just Closed in Ladera Ranch: Our Buyers Land 48 Walbert Lane at $940,000

Who represented the buyer of 48 Walbert Lane in Ladera Ranch? The Aaronson Group represented the buyer of 48 Walbert Lane, which closed at $940,000.

A strong buyer’s agent is the difference between winning the right home and losing it. The Aaronson Group is glad to share the successful close of 48 Walbert Lane in Ladera Ranch at $940,000, with our team representing the buyer from the first showing through close of escrow. This 3-bedroom, 2.5-bath home offers 1,801 square feet of interior living space.

Here is a look at the community and why dedicated buyer…

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1025 Via Presa, San Clemente: Sold by The Aaronson Group

The Aaronson Group Luxury Coastal Real Estate – OC
Just Sold — San Clemente

Just Sold: 1025 Via Presa, San Clemente

Did 1025 Via Presa in San Clemente sell? Yes. The Aaronson Group represented the seller and closed 1025 Via Presa in San Clemente at a sale price of $949,000.  This condominium is a 3-bedroom, 3 bathroom, and at 1555 sqft.

Another San Clemente home is officially closed. The Aaronson Group is proud to have represented the seller of 1025 Via Presa, guiding the property from list to close with a marketing strategy built for today’s coastal Orange County buyer.

Every successful sale comes down to the same fundamentals: accurate pricing, strong presentation, and a listing agent who negotiates with the…

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Buying in Newport Coast: What Out-of-State Buyers Should Know About HOAs, Mello-Roos, and Ocean Views

The Aaronson Group Luxury Coastal Real Estate – OC
Buyer Strategy — Newport Coast

Buying in Newport Coast: What Out-of-State Buyers Should Know About HOAs, Mello-Roos, and Ocean Views

What should out-of-state buyers know before buying in Newport Coast? Most Newport Coast homes are gated and HOA-governed, many carry Mello-Roos special taxes on top of the base property tax, and ocean view premiums can be substantial. Verify all three during your contingency period.

If you are relocating to coastal Orange County from another state, Newport Coast is likely near the top of your list, and for good reason. Gated communities, panoramic Pacific views, and proximity to Crystal Cove and Pelican Hill make it one of the most…

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